I specialise in all things social and spend my days immersed in the ever-changing digital landscape.
My goal is simple: create content that builds genuine connections, sparks meaningful conversations, and grows engaged communities.
In short: I create social content that feels social
Organic social media is my bread and butter, but I can help you at any stage of your social media journey. Explore my services below.
Community management
Social media is not just for publishing; it’s an extension of customer service. For good content to thrive, you must nurture your community.
I moderate communities with passion, empathy, and expertise. I make connections with the community and match the brand’s tone of voice with fun, engaging and informative conversations.
I also take this approach when responding to private messages and reviews. It’s important to stick to the brand’s tone of voice, but it’s also crucial to be authentic.
You’re leaving sales on the table if you leave accounts on read – 73% of social users say they’ll turn to a competitor if a brand ignores them.
Content creation
Content built for purpose and made for social.
I create platform-first content designed to perform – from short-form video, Reels, and TikToks to static posts, carousels, and Stories. Each piece is tailored to the platform, the audience, and the brand’s goals.
I manage the full process end-to-end: planning and concepting, producing assets, optimising for platform best practice, and reporting on performance.
The result? Content that doesn’t just look good – it connects, engages, and delivers.
Influencer marketing
Influencer marketing is about more than just numbers
– it’s about connecting the right voices with the right
audiences.
I’ve worked closely with over 30 influencers to co-create 60+ pieces of content across Instagram and TikTok, resulting in:
– Over 400,000 post impressions
– Over 170,000 accounts reached
– Over 10,000 engagements
I manage the full process end-to-end, from researching the right creators and briefing them thoroughly, reviewing content, reporting on outcomes, and building long-term relationships.
The result? Influencer content that feels real, resonates,
and drives both awareness and action – whether that’s new followers, site traffic, or sales.
Copywriting
From attention-grabbing social media captions to engaging website content and persuasive email campaigns, effective copy shapes brand perception, influences consumer behaviour, and establishes a strong, memorable brand voice.
I use copywriting to create content that resonates, captivates, entertains, and informs – bringing ideas to life and helping brands achieve their goals.
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Reporting
I track, analyse, and interpret performance across social, email, and web platforms to understand what’s working and where we can improve. From engagement rates and reach to conversions and click-throughs, I translate metrics into meaningful insights.
My reports focus on clarity and action: highlighting trends, providing context, and recommending data-informed next steps that drive continuous improvement.
The result? Reports that don’t just measure performance – they shape strategy.
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